Media outlets have speculated about Grand Theft Auto IV’s spectacular first-week performance since before it even occurred, but Take-Two finally took the lid off its own data on Wednesday to reveal hard numbers. The results: GTA IV demolished not just video game but entertainment records for day one and week one sales by dollar value.
Take-Two claims it sold 3.6 million copies of the game within just one day, or roughly 41 games sold every second for 24 hours. That comes out to about $310 million in sales in one day, a monolithic number unsurpassed by any other entertainment medium. By contrast, Halo 3, the last must-have game to set records, chalked up $170 million in first-day sales, and the current opening-day king of movies, Spider-Man 3, brought in only $59.8 million on its opening day.

