Digital Trends
After rolling out a pair of commercials featuring Bill Gates and Jerry Seinfeld in somewhat offbeat—and somewhat poorly received—sketches, Microsoft is kicking off the second stage of its $300 million attempt to recapture the public conversation about the Windows brand. And the ads will do it by embracing the "I’m a PC" label created by Apple in its long-running Mac vs. PC advertising campaign, in which PCs have been (ably) personified by comedian John Hodgman.
Sony Online Entertainment has announced that it plans to develop a new massively multiplayer online game based on the Virgin Comics series Ramayan 3392 AD. Developed in part by Deepak Chopra and Shekar Kapur and launched just last year, Ramayan 3392 AD places stories based on some of India’s epic myths in a futuristic setting; Sony’s MMO game based on the series will initially be offered for the PC, and will feature input from the same creative team which created the comic.
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