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Tag Archive: Digg

Digg Prunes Staff in Push for Profitability

Digg Prunes Staff in Push for Profitability

Traditional media outlets aren’t the only ones feeling the sting of recession. Digg, that beacon of new media, announced Thursday that it would lay off a portion of its creative team, and hire a new direct-sales team to achieve profitability.

Fortunately for the San Francisco company’s small staff, CEO Jay Adelson said that Digg would only need to lay off about 10 percent of its workforce to slow the burning of its capital. That’s about eight people – which looks quite reasonable in comparison to recent cutbacks of 5,000 or more at Intel, Microsoft and Ericsson.

Google Stops Digging

Last week it was going to happen – Google was set to purchase social news site Digg.com for $200 million. Now, according to blog TechCrunch, which broke the original story, the marriage is off again, as Google has decided not to go through with the purchase. No definitive reason was evidently given, but speculation has ranged from a clash of personalities to technological incompatabilities.

There’s been talking of interest in Digg from Microsoft and others, but whether Digg will look to its other suitors or go it alone remains to be seen.

Digg and Microsoft Set Up Exclusive Ad Deal

Digg and Microsoft Set Up Exclusive Ad Deal

Microsoft managed to secure a significant foothold in online advertising on Wednesday by striking a deal with Digg, the online news aggregator and ranking system. Under the three-year deal, Microsoft will be the sole provider of advertising for Digg, signaling the end of the site’s relationship with Google AdWords.

Digg manages to attract 17 million users monthly through its sprawling index of categorized news items ranked on popularity. Users simply vote or “digg” articles that they like, boosting the article up further in the system.

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