Digital Trends
Duracell is best known for having marketed its copper-top batteries for more than four decades, building a reputation for quality and reliability. Now, the company has decided to extend its brand into flash memory products, introducing a serious of products including USB drives along with SD, microSD, and Compactflash media. The company will lso offer media card readers, and market the products in a rance of grocery and pharmacy stores throughout the United States.
From the press release:
The DMC-LS1 also features 14 megabytes of built-in memory, enabling users to capture those spontaneous moments even when they don’t have an SD memory card on hand.
The new Panasonic Lumix DMC-LS1 digital camera is slated for an April introduction, and will have a manufacturer’s suggested retail price of $229.95.
“This model packs some of today’s most advanced digital camera technology into a fun, easy-to-use camera that anyone can enjoy, whether you’re a first-time digital camera user or an experienced photographer,” said Monica Helmer, Marketing Manager for Panasonic’s Optical Group.
As a result of rising penetration, the demographics of digital camera owners are shifting towards people of more moderate means. Additionally, women are increasingly more likely to own digitalcameras and to spur the purchasing decision for the household.
While the demographics of digital camera owners continue to shift towards representing the average Internet user, digital camera owners still show a greater tendency to acquire new technology than non-owners. Digital camera owners’ advanced approach to new technologies is reflected in their technology ownership and product usage covered throughout the study. For example, 26% of digital camera households have a wireless home network, compared to 16% of non-owners.
Quote from the review at Whining Dog:
“The Casio Exilim EX-Z3 is a point and shoot digital camera user’s dream come true. If you’re someone who wants a camera for all those moments in life where you wish you had one but didn’t want to carry a bulky device in your pocket – then this camera is for you”
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