A recent survey of the high-tech market research firm’s Technology Adoption Panel of U.S. consumers indicates a growing awareness of digital satellite radio services. Half the survey’s respondentshad heard of satellite radio, and felt they had a good idea as to what it offers. iBiquity’s HD radio is less well known.
“However, price is still a barrier for many consumers, particularly with new HD radios,” said Michelle Abraham, In-Stat analyst. “Most consumers want to spend less than $200, and although satellite radio receivers are readily available for less than $100, HD radio receiver prices must decline before they are of interest to many consumers.”
