The American Consumer Satisfaction Index is a long-running study, conducted every quarter, that measures U.S. consumers’ perceptions of the quality of services and products. The ASCI is one of the mide widely-cited and most respected measures of perceived brand quality and consumer satisfaction in the nation, and its results are often seen as significant economic indicators for industries.
This quarter, Apple and Google found their stock in the ASCI going up…while U.S. automobile manufacturers and major appliance maker Whirlpool took it on the chin.
