Tag archive: DoubleClick

Last summer, Google made moves to acquire ITA Software, which makes the software that dozens of airlines and ticket sites use to make online reservations. Naturally, competitors took issue with the deal, and responded by creating FairSearch, to lobby the public and Department of Justice into stopping Google's travel search scheme. Yesterday, Bloomberg reported that Google may have an antitrust lawsuit courtesy of the US Justice Department… Read More

Back in September, Groupon CEO Andrew Mason and Google M&A lead Neeraj Arora had an intriguing back and forth on Twitter. The thread included a cryptic note about “hard” work from Mason, and a vague congratulations from Arora. This hardly seemed indicative of anything, until now, as rumors are wildly pointing to a Google-Groupon acquisition that has been in talks for some time. VatorNews is reporting, based on an anonymous… Read More

Google Inc. has snapped up another startup in its quest to sell more visual advertising on the Web. The acquisition of Teracent Corp., a 3-year-old startup, provides Google with more tools for customizing the online billboards known as display advertising.

The Center for Digital Democracy and the Electronic Privacy Information Center have filed a petition (PDF) with the Federal Trade Commission asking that FCC chairman Deborah Platt Majoras recuse herself from investigating the pending merger between Internet giant Google and online advertising and tracking firm DoubleClick. The reason? Majoras's husband is an antitrust lawyer for the international law firm Jones Day, which has been… Read More

In an ironic twist, Microsoft general counsel Brad Smith testified before the Senate Judiciary Committee yesterday in opposition to the proposed merger between Internet titan Google and online advertising giant DoubleClick. The proposed deal is facing antitrust scrutiny as competition heats up in the Internet advertising arena. While acknowledging the industry is very fluid with companies like Yahoo, AOL, and even Microsoft (which just paid… Read More

Internet titan Google has decided to flex some of its fiscal muscle, announcing a $3.1 billion agreement to acquire online advertising firm DoubleClick, itself one of the largest players in the online advertising arena. The deal expands Google's dominance of the market, giving it both new technology to compliment Google's existing AdSense offerings, but also DoubleClick's considerable demographic data and client base. Cash… Read More