Microsoft is looking to cash in on the U.S. summer movie season by promoting games which tie in with major studio film releases like Harry Potter and the Order of the Phoenix,Ratatouille, the third installments of the Pirates of the Caribbean and Shrek franchises. But what to do if there’s not going to be an Xbox 360 title to accompany what’s anticipated as a major film release? In the case of the upcoming The Simpsons Movie, Microsoft’s solution is simple: offer 100 limited-edition Simpsons-themed Xbox 360 game consoles through a series of promotions and special events.
Digital Trends
