Digital Trends
Duracell is best known for having marketed its copper-top batteries for more than four decades, building a reputation for quality and reliability. Now, the company has decided to extend its brand into flash memory products, introducing a serious of products including USB drives along with SD, microSD, and Compactflash media. The company will lso offer media card readers, and market the products in a rance of grocery and pharmacy stores throughout the United States.
Battery maker Duracell is targeting digital camera users today as they announced a new nickel oxy hydroxide based battery line. Available in AA and AAA sizes, PowerPix batteries should be available starting this month.
The PowerPix batteries, Duracell said, are disposable digital camera batteries which reportedly deliver up to twice as many pictures as an ordinary alkaline battery. These batteries are powered by Duracell’s NIOx nickel oxy hydroxide based technology. The nickel oxy hydroxide technology is also found in a line of batteries Panasonic has been promoting.
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