Citing declining sales due to the vast popularity of digital photography, Kodak announced today that it is officially retiring its Kodachrome film, after a 74 year run. Kodachrome was the world’s first commercially successful color film, and first hit the market in 1935, and was a standby of both professional and film photographers for decades. At one point the trademarked term faced the same danger as Kleenex, Xerox, and Google: being used generically to indicate any color film, not just a particular brand within Kodak.
