A new "Eco Pulse" survey of just over 1,000 American households finds that while Americans are trying to buy greener products and be more environmentally conscious with their purchases…but don’t want to give up modern conveniences. When asked if they would give up cell phones, microwaves, air conditioning, computers, or iPods, most Americans said "no"—even if they thought those products were harming the environment.
"Consumers don’t want to give up the modern conveniences of life," said Suzanne Shelton, whose firm The Shelton Group conducted the survey. "We’re all basically saying, ‘I’ll be green as long it doesn’t make me uncomfortable or inconvenienced.’"
