Tag archive: Esquire

The December issue of Esquire Magazine is finally out and highlights new Augmented Reality technology. Special pages in this issue will feature what looks like a crossword puzzle barcode. Just install the software from Esquire's website (available for either Mac or PC) and then once it's activated you can hold the special issue up to the webcam to see a suedo-3D  interactive show/feature from Robert Downey Jr. etc. The whole… Read More

Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught. Esquire's top… Read More

Esquire magazine, a long-time staple publication devoted to…well, OK, we don't know what, but it seems to involve glamor photos of female celebrities, pop culture, and alcohol—is making new play to capture eyeballs on magazine racks across America: 100,000 copies of the publication's September 2008 issue will be distributed to newsstands with a flashing, battery-powered cover featuring E-Ink technology, the same… Read More