Digital Trends
Video game publisher EA might be facing hard times, but that didn’t prevent it creating a huge splash last weekend at the London Games Festival when the company took over most of the city’s landmark Trafalgar Square for its “Be the One” event. It erected what’s believed to be one of the largest temporary structures ever seen in the tourist attraction to promote its latest titles, including Fifa 09 and Command & Conquer: Red Alert 3, along with performances from pop stars.
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