Netflix is finally ending its double life as a movie rental service and purveyor of used DVDs. The company announced on Monday that it would shut the doors on its previously viewed movie biz on November 30.
“As you know, our core business is delivering great movie rentals to you on DVD by mail and instantly to the computer and TV, so we’ve decided it makes sense for us to focus exclusively on that,” a company representative wrote in the Netflix blog. “This means we will stop selling previously viewed DVDs through the Web site. “
