Digital Trends
Duracell is best known for having marketed its copper-top batteries for more than four decades, building a reputation for quality and reliability. Now, the company has decided to extend its brand into flash memory products, introducing a serious of products including USB drives along with SD, microSD, and Compactflash media. The company will lso offer media card readers, and market the products in a rance of grocery and pharmacy stores throughout the United States.
A Japan headquarters will be located in Tokyo. The new company, to be called FASL LLC, will be based on the integration of AMD and Fujitsu’s Flash memory businesses, including their existing jointmanufacturing venture, Fujitsu AMD Semiconductor Limited. The new company is expected to begin operations in the third quarter of this year.
The combination of a customer-centric approach, industry-leading technology expertise, integrated manufacturing, and a streamlined business model is intended to create the pre-eminent global Flashmemory provider.
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