Digital Trends
BenQ plans to roll out a new line of widescreen flat-panel LCD monitors specifically aimed at video game aficionados. The company will be chosing off the lineup at the CPL 2006 Championship Finals in Dallas from December 16–20, 2006. Sizes on the displays will range from 19 to 24 inches, and suggested prices will range from $299 all the way up to $1,499.
The increased commitment to those categories, along with wireless and home networking, will come at the expense of analog TV, conventional audio and PDAs, whose floor space and inventory levels will be reduced, senior executives said.
The news came in a conference call that followed the release of the company’s first fiscal quarter earnings.
VP/general merchandise manager Ron Boire described a “major reset” for Best Buy’s flat panel display assortment that will grow the category from 40 to 60 models. “We’re taking the assortment up significantly,” he said, giving Best Buy an “industry leading” position in flat panel TVs. President/chief operating officer Al Lenzmeier stressed that despite the popularity of DLP and rear projection LCD, the expansion will come largely in plasma and flat panel LCD displays.
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