Tag Archive: Forrester

According to the 11th annual Shop.org State of Online Retailing survey conducted by Forrester Research, online spending will increase some 17 percent during 2008 to a total of $204 billion—despite a sluggish American economy. Although the number is lower than the 21 percent growth seen for the previous year, Forrester attributes the slower rates of growth to a maturing industry, not larger factors in the U.S. economy.

“From higher shipping costs to changes in consumer shopping habits, online retailers are not immune to the current economic climate,” said Shop.org executive direct Scott Silverman, in a statement. “But the fact that online sales will increase substantially this year demonstrates the resilience of the channel and is a testament to the value and convenience most customers find when shopping online.”

Online advertising in Europe is set to double in both value and volume by 2012, according to a new study.   Research group Forrester has concluded that the value of online ads will rise to $22 billion over the next few years, up from $11 billion last year, and that the market share of online advertising would increase from its current 9% to 18%.   The U.K. is set to see the greatest rise, ahead of Germany and France.   “After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion,” said the study.   Europeans spend more time online (14.3 hours a week) than they do watching television or reading, according to Forrester. Indeed, 36% of people who go online said they spent less time watching TV as a result, making the Internet a more and more vital ad market. 52% of Europeans are now regularly online.   It’s anticipated that search engines will continue to dominate Internet ad spending, followed by display ads and e-mails.