Tag archive: Forrester

The age-old mantra of retailing is “location, location, location!” But, at least for smartphone users, so-called “geo-social” location-aware applications that aim to bring deals, special offers, and information to consumers based on their current locations don't seem to be catching on. According to a new report from Forrester Research—which surveyed 37,000 people—only about five percent of U.S. online adults said… Read More

We haven't yet seen a beta version of Windows 8, but analysts are already claiming it is doomed. Analysts from IDC, Gartner, and Forrester are predicting that the new OS will face an uphill battle in the PC and tablet markets for a number of reasons, but none of those reasons seem particularly relevant to the OS itself or the experience of using it. Microsoft has released an extremely limited Developer Preview of Windows 8, but the OS is… Read More

The tech downturn is over and a recovery is on the way after a “dismal” 2009, as companies resume spending on computers and software, according to a new analysis. Forrester Research Inc. was set to report Tuesday that it expects global spending on technology products and services to grow 8.1 percent in 2010, to more than $1.6 trillion. U.S. spending is expected to rise 6.6 percent, to $568 billion.

Americans, it seems, don’t particularly want music on their mobile phones. At least, that’s the conclusion of a new report by Forrester Research. It found that only 10% of American adults listen to music on their phones once a month. By comparison, in the UK that figure is 27%, and 70% in China, where handsets and music go together well. So what are the reasons behind this American rejection? Several, the report concludes.… Read More

When Apple launched its iPhone many in the corporate and enterprise community (including a large software company in Redmond) dismissed it as a mere toy, but it looks like times are changing. According to market research outfit Forrester, the iPhone is gaining traction in the enterprise market, with executives from companies like Oracle, Amylin, and Kraft Foods all getting behind Apple's device. Although the organizations did… Read More

The currently economic climate is expected to have a depressive effect on end-of-year holiday sales in the United States—a period of consumers spending many retailers rely upon to keep their businesses in the black. Now, Forrester Research has released its forecast for U.S. online retail sales for this holiday season: on one hand, the picture is rosy, with the company seeing some $44 billion in online retail spending during the… Read More

According to the 11th annual Shop.org State of Online Retailing survey conducted by Forrester Research, online spending will increase some 17 percent during 2008 to a total of $204 billion—despite a sluggish American economy. Although the number is lower than the 21 percent growth seen for the previous year, Forrester attributes the slower rates of growth to a maturing industry, not larger factors in the U.S. economy. “From… Read More

A new report from market analysis firm Forrester Research finds that some 12 percent of U.S. consumers are already “bright green,” putting their money where their mouths are when it comes to ecologically- and environmentally-sensitive buying practices. These consumers are willing to pay a premium for products that are environmentally friendly, that use less energy, or both. More telling, however, is that another 41 percent of… Read More

Online advertising in Europe is set to double in both value and volume by 2012, according to a new study.   Research group Forrester has concluded that the value of online ads will rise to $22 billion over the next few years, up from $11 billion last year, and that the market share of online advertising would increase from its current 9% to 18%.   The U.K. is set to see the greatest rise, ahead of Germany and France.  … Read More

A new market report from Forrester Research, “Paid Video Downloads Give Way To Ad Models,” claims pay-to-download online video services like Apple's iTunes music store are doomed to failure as consumers increasingly turn to ad-supported—but free—sources for online video programming. “The paid video download market in its current evolutionary state will soon become extinct, despite the fast growth and the… Read More

We know this seems like an odd agency to be conducting a survey of telephone usage, but the United States' Centers for Disease Control and Prevention has issued the results of its National Health Interview Survey (PDF) that 25.2 percent of U.S. adults aged 18 to 24 years live in households which only use wireless telephones—and that number jumps to nearly 30 percent of adults aged 25 to 29. Overall, the CDC found that at least… Read More

Earlier this week, analysis from Forrester Research examining credit card transactions with Apple's iTunes Music Store reported to show that digital music sales were collapsing. Apple quickly refuted the report, stating Forrester's conclusions were “simply incorrect.” And today, market analysis firms comScore and Piper Jaffray have jumped into the fray, claiming that not only are the number of buying transactions for… Read More

Apple maybe have moved almost 40 million iPod music players in the last quarter, but the market for digital music downloads may sputter out before it ever takes off. According to the U.K.'s The Register, Apple's iTunes Music Store has experienced a “collapse” in music sales revenue, according to credit card sales data analyzed by Forrester Research. Forrester reportedly analyzed 2,791 U.S. credit credit card… Read More

A new report from Forrester Research suggests that while music in traditional formats like CDs will still account for two-thirds of all music sales in Europe way out in 2011, but digital music sales should fill the revenue gap left by the CD's decline. Forrester predicts a 30 percent decline in music sales in “traditional” formats like CD and DVD by 2011, but predicts online says will grow more than tenfold in the same… Read More

A new survey from Forrester Research brands young North American consumers as the first “technology everywhere” generation, citing young people as a tech-savvy, game-playing population comfortable with high-tech communication, gaming, and online entertainment, but who also rely on their friends and family when making purchase decisions. Forrester Research surveyed more than 5,000 Canadian and U.S. youth between 12 and 21 years… Read More