Fox Entertainment Group announced today that it has inked a deal to acquire faith and spirituality Web site BeliefNet for an undisclosed amount. Under the acquisition, BeliefNet will become part of Fox Digital Media—the same branch of Rupert Murdoch’s News Corporation media empire that handles social networking site MySpace—and take on expanded roles supported Fox’s cable, television, and film brands.
“Beliefnet has garnered respect for its commitment to quality, editorial strength, and unbiased approach to faith and spirituality from a broad range of consumers, religious and political leaders, journalists and advertisers,” said Fox Digital Media president Dan Fawcett, in a statement. “FEG’s goal is to leverage these characteristics across a broader media canvas and provide programming, production, advertising sales, technology, and marketing expertise that will enhance an already terrific product in a rapidly growing market.”
