In recent months, game publisher Activision has been all about building its franchise juggernauts, announcing it would be killing off games series it didn’t think had to the potential to become long-running franchises in favor of long-running titles it can iterate (and sell) over and over again. At the same event where the company announced its Blizzard unit would start running ads from Microsoft subsidiary Massive, Activision also announced it plans additional sequels in its Guitar Hero,Call of Duty, and Tony Hawk franchises, even as it kills off formerly-touted titles like Ghostbusters and Chronicles of Riddick.
