Fujifilm
Photography

Make the most of your mirrorless camera with our favorite lenses under $500

You don’t have to spend thousands of dollars to get professional quality pictures with your mirrorless camera. Here are great lenses, all for less than $500.
Photography

Due to high demand, Fujifilm's medium format mirrorless is seeing a delay

Due to high demand, the Fujifilm GFX 50S will be delayed for another month -- but there will be free tethering software for the highly anticipated mirrorless camera. Fujifilm expects the delay to be cleared up by the end of March.
Photography

4K, meet MK: Fujifilm launches lenses for video with 'outstanding cost performance'

While pricing hasn't yet been released, Fujifilm says the new MK cinema lenses offer unparalleled cost performance. The first 18-55mm will launch next month, with a 50-135mm this summer.
Photography

$2,600 shades of gray: Modified Fujifilm designed to shoot better black and whites

These modified monochrome-only Fujifilms may be cheaper than the Leica Monochrome M, but they're also more expensive then their updated color siblings. How much is a better black and white worth?
Photography

Fujifilm just developed a faster, cheaper organic sensor

Organic sensors are said to have better color and low-light performance, and now Fujifilm has reached another development milestone. The sensors, which have yet to be commercialized, are now faster and more affordable to produce.
Photography

Iridient X Transformer brings powerful Fujifilm RAW processing to Windows

Iridient Digital, maker of the MacOS-only Iridient Developer, has brought its Fujifilm RAW processing to Windows with Iridient X Transformer. The program converts images shot in Fujifilm’s RAF format to Adobe’s DNG standard.
Photography

Fujifilm executive: ‘Video is a huge growth area for us’

Fujifilm cites collaborations with production studios, the rise of YouTube, and its own cinema-lens-making experience as reasons it will continue innovating with video. The company just announced the X-T20, its second 4K camera.
Photography

The new Fujifilm X-T20 is the X-T2’s fraternal twin, with a friendlier price

Fujifilm repackaged the high-end X-T2 to shave $700 off the price -- yet the camera still includes the same sensor, processor, and even 4K video. Announced today, the X-T20 sits between the budget X-A3 and flagship X-T2.
Photography

Fujifilm brings the X100 series up to speed with faster, higher resolution X100F

The X100F uses the same 24MP Xtrans III APS-C sensor and X-Processor Pro from the X-Pro2 and X-T2 along with a new 325-point AF system. Performance has been improved across the board, with faster focusing, shutter delay, and start-up times.
Photography

No, disposable film cameras are not dead — Fujifilm is giving them a makeover

Fujifilm is redesigning the disposable film camera and asking fans to pick out the new look. Fujifilm is selling more instant film cameras than digital options and it is apparently not finished with the disposable either.
Photography

At $6,500, Fujifilm’s GFX 50S will take on both medium format and full-frame rivals

Fujifilm's professional 50-megapixel mirrorless GFX 50S camera will be available by the end of February and sell for $6,500, putting it well below medium format rivals and neck-and-neck with flagship full frame DSLRs.
Photography

Fujifilm’s waterproof camera can dive a little deeper, shoot a little brighter

Fujifilm's latest waterproof compact includes a backlit sensor as well as a 65-foot depth rating. The company also announced a silver version of the X-T2 today that includes a few premium extras like a leather neck strap.