The two- and four-megapixel cameras were unveiled today at the Gateway store in New York City, where chairman and CEO Ted Waitt revealed the company’s dramatic retail transformation and unveiled 14 new products for businesses and consumers.
Gateway entered the digital camera market in late August with the same break-through pricing that made its 42-inch plasma TV the best seller in its category. The company’s digital camera line met with rave reviews and far outpaced the company’s sales expectations.
The four-megapixel Gateway DC-M42 provides exceptional image quality at just $249.99. The high-performance camera produces stunning film- quality prints and large images up to 11 by 14 inches. Robust and feature- rich, it’s perfect for photographers who want advanced technology combined with outstanding value.
The new two-megapixel model, the Gateway DC-T23 features an ultra-compact design that’s slightly larger than a pack of gum. The Gateway DC-T23 is priced at just $129.99.
“These new offerings are a testimony to the advantages of Gateway’s direct business model, which has enabled us to launch hot new products just in time for the holidays,” said Matt Milne, Gateway’s senior vice president and general manager of consumer solutions. “Our cutting-edge cameras continue to push the envelope in performance and features, enticing a wider audience of users to upgrade from their old film cameras to the convenience and flexibility of digital photography.”
In addition to family and event photography, Gateway’s digital cameras are an excellent tool for businesses. For example, they’re ideal for human resource managers who produce corporate newsletters and real estate professionals who require photographs for showcasing residential and commercial properties.
The two new models are easy to use and connect to a PC for printing, sharing via the Internet and storing. The cameras’ USB connections make downloading images quick and easy. And unlike most competing brands, Gateway offers Accidental Damage Protection, which safeguards consumers from losing their camera due to unintentional drops and spills.
