Music service Lala.com started out in 2006 as a CD-swapping service, and later expanded into online music storage and streaming. Now, the company is taking that storage and streaming idea one steop further, eliminating the “outdated” need for users to carry around their MP3 and music collections with them on portable players, and instead offering ad-free, streaming access to tunes they own in Lala.com’s library—ad-free.
“We live our lives in a browser, whether it’s emailing, watching television shows or using Facebook” said Lal CEO Geoff Ralston, in a statement. “My music belongs online in the same way. Will there be anything without a browser in 5 years?”
