Tag archive: Gerhard Florin

Electronic Arts used the International Developers Conference in Munich on Monday to unveil not just a new game, but a new business model. Battlefield Heroes will follow in the footsteps of previous Battlefield games save for one enormous difference: it will be completely free to download and play. The game will be the first in EA’s new Play 4 Free business model, which the company says will generate income through advertising and… Read More

Could there eventually be a single gaming platform rather than all the different, competing consoles? That’s the dream of game publisher Electronic Arts.  Talking to the BBC, Gerhard Florin, EA’s head of international publishing, pointed out that the company currently produced games for 14 different formats,but he could see a future that relied more on games being streamed to PC or set-top boxes. At present in the UK, BT and Sky… Read More

Game maker Electronic Arts has announced it will showcase five XBox 360 games at Microsoft's X05 event in Amsterdam this week which will be available when Microsoft's new gaming console debuts this November. EA and EA Sports titles which will be available at XBox 360 launch will be Need for Speed Most Wanted,FIFA 06: Road to FIFA World Cup, NBA LIVE 06,Tiger Woods PGA TOUR 06 and Madden NFL 06. EA also has other Xbox 360 titles… Read More