Since it first took off in the 1990s, the Internet has been widely heralded as a threat to traditional newspapers and newspaper advertising, as consumers increasingly turn to online sources for news, and advertisers abandon traditional print advertising in favor of online promotion. Now, Internet titan Google is zigzagging a bit in the opposite direction with Google Print Ads, enabling customers of its Google AdWords advertisement placement service to put ads in some 225 U.S. print newspapers, which in theory have the capability to reach half of U.S. newpaper readers.
Digital Trends
