Tag Archive: Greg Joswiak

Apple has announced a new 2 GB version of its tiny iPod shuffle portable music player, doubling the shuffle’s capacity but keeping the same $79 price point. However, Apple hasn’t done away with the original 1 GB version of it’s popular music player: instead, the 1 GB version will be available for $49.

“At just $49, the iPod shuffle is the most affordable iPod ever,” said Apple VP of worldwide iPod product marketing Greg Joswiak, in a statement. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”

Apple today announced the availability of its tiny iPod shuffle music players in new vibrant colors—blue, pink, orange, green—in addition to the original silver. Otherwise, the shuffle’s specs, pricing, and really, really tiny size remain unchanged: 1 GB of memory, $79, and a scant half a cubic inch in volume.

"iPod shuffle is the world’s most wearable digital music player," said Greg Joswiak, Apple’s VP of Worldwide iPod Product Marketing, in a statement. "Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each."

Apple Computer today announced its new iPod U2 Special Edition as part of the the ongoing partnership between Apple, Universal Music, and Irish rock band U2.

Apple previously introduced a black-and-red U2 iPod back in 2004, loosely coinciding with the release of the band’s How to Dismantle an Atomic Bomb album; this time around, Apple is sticking to the black-and-red theme, but is basing the U2 iPod on newer technology. The new U2 iPod is based on the current video-capable fifth-generation 30 GB iPod and features a black, stainless steel enclosure with a red Click Wheel and the signature of each U2 band member engraved on the back. U2 iPod buyer also receive an iTunes Music Store code which can be redeemed to download an exclusive 30-minute U2 video featuring music videos and interviews with the band.  Read more...