John Hamlin, Dell senior vice president, U.S. Consumer, said the strength of the Dell model enables the company to offer consumer electronics at breakthrough prices on the products customers are most interested in buying now, while still being profitable.
“Our competitors’ prices provide us considerable room to pass on huge savings to our customers. Our high-definition plasma TV is significantly less than other brands with comparable features — less than half the price of one company’s. Our Dell DJ provides more battery life and more storage space at 20 percent less than the price of the No. 1 seller,” he said.
