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Americans Adopting HDTVs, But Not So Keen on Blu-ray

Americans Adopting HDTVs, But Not So Keen on Blu-ray

Remember back in early 2008 when Warner Bros. effectively ended the HD DVD/Blu-ray format war by pledging to offer its movies exclusively in Blu-ray format? Toshiba may have thrown in the towel in HD DVD shortly thereafter, but a new poll from Harris Interactive (PDF) finds American consumers have yet to solidly embrace Blu-ray…and, in fact, HD DVD is still kinda holding its own against the format war “winner” despite having been dead for over a year.

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