Tag archive: Hasbro

The toy and game giant Hasbro has announced details of a deal with leading social game developer Zynga that will allow it to develop a range of physical products based on Zynga’s popular online games. In a statement released by the two companies on Thursday, Hasbro’s president and CEO Brian Goldner said he was “thrilled” with the arrangement. “Zynga is bringing more games to mainstream culture and is redefining how people play,” he said. “At… Read More

When Asus announced the Eee Pad Transformer Prime in November, many saw the name as a lawsuit waiting to happen, and sure enough, Hasbro has filed a complaint with a Los Angeles court. The toy company is seeking damages and an injunction against Asus. To show just how annoyed Hasbro is they've sent a statement, rather light in punctuation, to PaidContent.org which reads: “Hasbro continues to aggressively protect its brands and… Read More

It's always nice when the daily delivery of mail brings something that isn't junk catalogs, fliers, or (even worse) a bill, but no matter how early in the day it is, you can officially call it a win when the mailman brings you a lightsaber. That's what happened today when the mailman surprised me with a package from Hasbro containing their new Star Wars Ultimate FX Lightsaber. And it probably goes without saying that all… Read More

Makers of the extremely popular FarmVille, Zynga is bringing the mobile gaming hit Word With Friends to audiences on the Web. Extremely similar to Hasbro's Scrabble, Words With Friends is a relaxed version of the word game with built-in chat functions similar to the recently launched Hanging With Friends. The mobile version of the game allows players to sync Facebook accounts to the in-game friend list and players can challenge people on… Read More

It’s starting to look like companies are going to ride the 3D wave whether consumers decide to join in or not. Toy company Hasbro is updating its classic ViewFinder to pair with iPhones and iPod touches for 3D gaming and viewing. Apple, Dreamworks, the Discovery Network, Sony, and IMAX are developing content for the new toy, dubbed the My3D. We’re not quite sold on the product yet. While it’s really cool that one of the simplest childhood toys… Read More

The game Scrabulous is one of the most popular apps on Facebook, having been around for a year and a half, with a fan base of 40,000 and half a million users each day. It’s also one of the most controversial, as it seems to be very close to the game Scrabble (which is relatively new on the social networking site and boasts just 10,000 daily users and 5,000 fan on Facebook), whose rights are owned by Hasbro. Hasbro has already… Read More

The copyright infringement tiff between game makers Hasbro and Mattel over the popular Scrabulous online game has come to a sanctioned end, with game giant Electronic Arts has announced an official version of the classic board game Scrabble will appear on the social networking site Facebook later this month…but it's available now on EA's own Pogo online gaming site. “Scrabble is one of the best social game brands… Read More

Want to play Monopoly or Scrabble on your game console? From next year you should be able to, as Electronic Arts (EA) and Hasbrohave inked a deal that means classic board games will be going digital.   Hasbro has given EA the rights to develop digital games based up a number of games, including Monopoly, Scrabble,Yahtzee, Nerf, Tonka and Littlest Pet Shop. The first games will roll out next year and the agreement runs until the end of 2013.… Read More

Electronic Arts and Hasbro announced Friday that they will team up to offer titles for casual gamers based on the toymaker’s board games and other brands. EA now holds exclusive worldwide rights to make games based on intellectual properties like Monopoly, Scrabble, Yahtzee, Nerf, and Tonka. Upcoming titles will be developed by EA’s casual entertainment label, which was just formed in June. “The gaming market has never… Read More

Hasbro yesterday said they'd issued a license to video game publisher Activision which grants the latter publishing rights to develop titles based upon the Transformers brand. The first title set to be released from this agreement is tied into the July 4, 2007 release of the live action Transformers movie. Activision, said Hasbro, will develop Transformers gaming titles for console, handheld and PC systems. Hasbro, who reacquired the… Read More

Yes boys and girls, Furby is back. Hasbro first broke the news that they were bringing back the Gizmo gremlin look-alike in February. Today they announced more details on the pending release, including a pre-sales event for dire hard Furby fans. This pre-sales event, according to Hasbro, will involve 1,000 of the "evolved creatures". Those eager to get their hands on the small furry monsters which terrorized so many in the late 90s will… Read More