Tag archive: Hilary Schneider

Yahoo has come out with some fighting words – that have been echoed by Google – in regard to the ad deal the companies have. Starting next month, Google will sell ads on some Yahoo search pages. They’ve waited three months to begin implementing the deal in order to give antitrust regulators time to scrutinize their plan. But in the wake of criticism from Microsoft and the Association of National Advertisers, as well as… Read More

Google AdWords may be the current king of online advertising, but on Monday, heavyweight rival Yahoo announced its own challenger, a new online advertising platform dubbed Amp. With it, Yahoo will attempt to consolidate different types of Web advertising into one platform that it hopes will draw in advertisers and publishers with ease of use. Yahoo envisions Amp as a sort of stock market for Web advertising, where people where… Read More