Yahoo has come out with some fighting words – that have been echoed by Google – in regard to the ad deal the companies have. Starting next month, Google will sell ads on some Yahoo search pages.
They’ve waited three months to begin implementing the deal in order to give antitrust regulators time to scrutinize their plan. But in the wake of criticism from Microsoft and the Association of National Advertisers, as well as rumors that the Justice Department will challenge the deal, Yahoo has decided to speak loudly.
Hilary Schneider, executive VP of Yahoo US, told the BBC:
