Disney music label Hollywood Records is looking to offset the industry-wide decline in traditional music CD sales by offering up a new CD format which packs discs with exclusive digital extras. Dubbed CDVU+ (CD View Plus), the discs will feature traditional music tracks, but replace the standard CD booklet and jewel case packaging with recyclable packaging on on-disc exclusive content, including images, song lyrics, video clips, and other media. The idea is to convince consumers traditional music CDs are still a good value.
