Last month, General Electric raised a few eyebrows by announcing it would be entering the digital camera market with newcomer General Imaging, which is headed up by former Olympus president Hiroshi Komiya. Today at the Photo Marketing Association conference, General Imaging put its camera models were its press releases are, unveiling eight camera models (PDF) designed to appeal to first-time digital camera buyers as well as experienced photographers.
Tag Archive: Hiroshi Komiya
GE To Enter Digital Camera Market
General Electric is one of the largest and best-known brands in the world, making everything from plastics to aircraft engines to power generation gear to toasters to light bulbs to prime time TV (GE is the parent company of broadcast network NBC). Now, GE is going to try its hand in the digital camera market, slapping its brand on a new line of cameras from corporate newcomer General Imaging.
“We were seeking to enter the digital camera arena and found a perfect partner,” said Brad Irvine, GE President of Trading and Licensing, in a statement. “The cameras from General Imaging are truly worthy of the GE name, representative of GE’s leadership in technology and innovation.”
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