Digital Trends
You’ve seen their cars, you might even drive one. Yet you’ve probably never considered using a Hyundai mobile phone. But the company is entering the UK mobile phone market, and plans to have between 3-5% of it within five years – some high ambitions for an already crowded field.
The company’s plan is to initially use the Advantage Cellular hub. Advantage is a company that spans the entire telecoms chain, so Hyundai can be up and running quickly.
Sure, the news yesterday was that XM satellite radio receivers will be installed as factory-standard gear in 2008 Infiniti automobiles; today, XM Satellite Radio has announced deals which will put its receivers in selected Lexus and (yes) Hyundai models.
The deal with Hyundai is actually an expansion of an existing deal: XM receivers are already standard on the auto-maker’s Azera, Elantra, Santa Fe, and Sonata models. The new announcement will add XM radio as a factory-installed standard feature on two new models, Hyundai’s Veracruz "crossover" vehicle and an as-yet-unnamed premium sports sedan.
Starting in 2006, XM radios will be factory-installed in all Hyundai models, beginning with the all-new Sonata, Santa Fe, Elantra, and the upcoming replacement for the XG350 premium sedan. By year-end 2006, 75% of Hyundai’s sales volume will be XM-equipped, with the remaining models following quickly thereafter, totaling well over 500,000 units by 2007.
“Including XM as standard equipment in all of its vehicles makes this one of the most aggressive automotive rollouts of XM Satellite Radio ever,” said Hugh Panero, President and CEO of XM Satellite Radio. “Hyundai is one of the fastest-growing automakers in the world today, and it has earned outstanding ratings for quality, reliability, and safety. We know that Hyundai customers are going to love XM’s award-winning programming as they travel from coast to coast.”
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