If there’s one thing Google and Yahoo have proven, it’s that Big Media looks to the Internet as a significant tool to promote its products and content to a wide range of demographically-desirable consumers. Redmond software giant Microsoft would like to raise its profile with those Big Media companies—and give Yahoo and Google a run for their marketing dollars. So, it’s bringing together three of its core customer groups and bundling access to them in a single package designed to appeal to the music industry. They call it Ignition.
