The report, the first in a series of annual studies to measure ownership and attitudes underlying the growth of the mobile phone market, is intended to aid manufacturers, marketers and sellers of cellular phones in their planning and marketing to meet the needs of consumers.
According to the report, music, games, photos, e-mail and Internet have all found their way onto cell phones, and as more consumers look for ways to integrate multimedia technology into their everyday lives, it is no surprise that nearly 74 percent of Americans now use a cell phone on a daily basis. However, lest manufacturers think handset usage is ubiquitous, 26 percent of Americans still do not use a handset today, indicating there is still a significant market for first-time buyers.
