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Tag Archive: J Allard

Microsoft’s J. Allard Takes Over Zune

Microsoft

Bryan Lee, the Microsoft executive most recently in charge of business development for the company’s Zune portable media player, is retiring to “pursue personal interests.” Taking over the business development work for the Zune brand will be J. Allard, the man widely credited with building Microsoft’s Xbox brand and Xbox Live services into a serious player in the video game console market.

Lee came to Microsoft in 2000, following a long stint at Sony Pictures Entertainment handling contract negotiations. Both Lee and Allard had hands in creating both the Xbox and the Zune, and Lee led most of the negotiations with studios, music distributors, and other content providers for licensing Zune content: including the now infamous dollar-per-player royalty being paid to Universal Music.

Microsoft Zune Ready for Holidays

Microsoft Zune Ready for Holidays

Microsoft has released details of the first products to ship under its new Zune brand of portable media players. The first devices will sport 30 GB hard drives, wireless sharing capabilities, and come in three colors in time for the end-of-year holiday buying season.

“The digital music entertainment revolution is just beginning,” said J. Allard, Microsoft VP of design and development. “With Zune, we are not simply delivering a portable device, we are introducing a new platform that helps bring artists closer to their audiences and helps people find new music and develop new social connections.”

Microsoft’s Allard Downplays Graphics

“Speaking in an exclusive interview, Microsoft’s J Allard has downplayed the importance of graphics in the next generation of consoles – saying that it’s creativity, not visual quality, which will sell the next 100 million consoles.

“We can’t get all hung up as an industry and say it’s all about graphic fidelity,” Allard commented. “I kind of put the ‘does it look better?’ secondarily. Not because it’s not important, not because I don’t think we’re not going to have a system to do it, but because we’re almost good enough.”

Read the full interview at Gamesindustry.biz

Microsoft Denies Xbox 2 Showing At GDC

A senior Microsoft Europe executive responded to increasing speculation that it will launch its successor to Xbox at the San Jose show by saying: “It’s fair to say we won’t be announcing a hardware platform at GDC”.

This news will come as a blow to those expecting that the show would mirror the role played by the event four years ago, when MS chief Bill Gates emerged on stage decked out in an Xbox baseball jacket to herald the company’s arrival in the console market.

Xbox Live reaches 350,000 subscribers

In addition to easily finding friends and using voice communication across all Xbox Live games, players now can enjoy downloadable content, an exclusive feature that delivers new maps, missions, statistics and characters to the built-in Xbox (TM) hard drive, keeping games fresh even after a player has completed all the levels.

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