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Digital Blue Teams With Lego

Digital Blue Teams With Lego

Want a digital camera, MP3 player, walkie talkie, or USB drive that look like they’re made from Lego bricks? If the answer is yes, you’re in luck. From the middle of this year you’ll be able to buy them, thanks to an alliance between manufacturer Digital Blue and Lego.

There will also be boom boxes and alarm clock radios with classic Lego brick elements scaled to oversized proportions. Finally, for the pre-teen boys, Bionicle digital cameras will go on sale at Toys "R" Us this fall.

“Digital Blue is extremely proud to team up with Lego Systems, Inc, a highly regarded brand among generations of parents and kids throughout the world,” said Tim Hall, CEO of Digital Blue. “This partnership helps us to achieve our goal of expanding globally in support of a prominent brand worldwide.”

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