Video rental outfit Blockbuster is looking to amp up its competition with upstart rival Netflix, announcing today it is partnering with Sonic Solutions (now part of CinemaNow) to provide Internet-based, streaming access to movies and other video content to computers, mobile devices, set-top boxes, and Web-connected TVs. Financial terms of the arrangement were not disclosed, but the companies say this is a multi-year, preferred-provider arrangement. Under the deal, Blockbuster will supply the “branded consumer interfaces” while Sonic will power the back end and content delivery.
