Tag archive: Joanne Bradford

It's getting so mobile phone users had better hope they have an affordable data plan with their phones, because an ever-growing number of bytes they're paying to download come in the form of advertisements Today, Microsoft entered the fledgling mobile advertising market, starting with putting ads on its free MSN Mobile service, launching with promotions from Jaguar, Paramount Pictures, and Bank of America. Users will see both… Read More

Last weekend’s Live Earth concerts might have been criticized for their green credentials, but there’s one way they were a huge winner. The nine concerts, inspired by former Vice President Al Gore, held in cities spanning the globe, drew a record 10 million video streams.   Designed to raise awareness of climate change and global warming, concerts were held in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro,… Read More

Microsoft made a massive move today into the world of video game advertising as it announced the acquisition of Massive Inc, a New York based creator of in game advertising. Massive maintains a large network of game developers with which it works to promote well known brands as in-game items such as soft-drink cans and pizza boxes, on billboards and posters, and in images on TV screens "where gamers would expect to see them in real life,… Read More