A new study from JupiterResearch shows that the Internet is rapidly becoming the most important media format for U.S. consumers: according to Jupiter, U.S. consumers now spend an average of 14 hour per week online, the same amount of time they spend watching television.
The report shows that Internet use is displacing traditional print media (books, magazines, and newspapers), radio, and even television as the U.S. consumers’ preferred media outlet. Jupiter found that books are seeing the most significant decline, with 37 percent of online users surveyed reporting that they spend less time reading books because of the amount of time they spend online.
