The eleventh edition of Kagan’s market research report The State of Home Video forecasts, unsurprisingly, that the VHS video format is in its very last days and that while standard-definition DVD discs rule the market in 2006, their share will diminish as high-definition formats like Blu-ray and HD DVD (or a possible hybrid of the two) gain traction and consumer adoption.
What might be surprising is how much time (or, depending on your point of view, how little time) Kagan forecasts that high-definition disc formats will only comprise more than 50 percent of the DVD retail sector in the year 2012. And in the year 2015, standard DVDs will still account for about one in every three DVDs sold.
