American broadcast network CBS has announced it will offer programming via the Internet-based video service Joost when it officially launches—which ought to be this quarter. The announcement makes CBS the first broadcast network to sign on with Joost, although it’s not Joost’s first major partnership: the upstart Internet television service has already announced partnership with Jump TV and with CBS parent company Viacom.
“Joost combines best-in-class technology with superb video quality and a management team with a proven track record,” said Quincy Smith, president of CBS Interactive, in a release. “Partnering with Joost for the CBS Interactive Audience Network showcases our content and community on a service that allows for unique advertising opportunities and a delivery framework that maximizes cost efficiency.”
