Sometimes it’s painful when a treasured technological tradition passes by the wayside, but…well, change is good, right?
Today Nokia, the world’s largest maker of mobile phone handsets, told a Citigroup investors meeting in New York that it plans to name its future mobile phone lines, instead of using a numbering systems to distinguish models. According to Nokia’s head of marketing Keith Pardy, in the future customers “are going to start to see names that carry a meaning and are important to consumers.”
Rivals like Motorola and LG have had considerable success with their RAZR and Chocolate phone branding,
