Tag Archive: KING

The partnership marks CBS’s fifth consecutive year of offering its primetime programming in HDTV and the first year for UPN, which will kick off HDTV broadcasts with STAR TREK: ENTERPRISE and JAKE2.0 starting Wednesday, Oct. 15, 2003 (8:00-10:00 PM, ET/PT).

“We’ve very pleased Zenith is partnering with CBS for the third year in a row to sponsor our primetime comedies and dramas in high-def, and we are very excited to be working with them on UPN’s firstever HDTV broadcasts, which serves as a giant step toward a sharper, clearer future,” said Leslie Moonves, Chairman and Chief Executive Officer, CBS, who also oversees UPN. “CBS was the first networkto broadcast HDTV prime time, daytime and major sports, and now those same CBS executives are lending their expertise and leadership to launching UPN’s high-definition efforts.”  Read more...