Tag Archive: Kirk Parsons

A new survey from J.D. Power and Associates suggests that the stereotype of U.S. cell phone users as most concerned with voice service and low prices may be pretty accurate: of over 18,000 cell phone users surveyed, price and design were the biggest reasons consumers gave for buying a particular mobile handset.

J.D. Power surveyed 18,740 cell phone users in two stages, one in October 2005 and another in February 2006, asking each group why they purchased particular phones and allowing them to provide multiple reasons, if applicable. A mere 12 percent of the users cited a built-in camera, a color screen, or a speakerphone as a reason for buying a particular phone (and only 26 percent of speakerphone owners said they used that feature three to five times a week).  Read more...