Nascent online television service Joost has inked yet another deal with a major content provider: Warner Bros. has announced it will offer science fiction and celebrity news channels on Joost later this month. The deal marks the first time the Warner Bros. Television Group will offer Warner-branded television services online. Financial terms of the arrangement were not disclosed.
“As one of the premier television production studios, the fact that Warner Bros. has chosen to create its first online channels on the Joost platform shows that we are creating a unique, communal television experience for viewers where content owners can distribute professionally-produced programming with the quality and security they need,” said Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition.
