Digital Trends
”We are confident of being able to offer by the end of the year a product that is much more competitive than the iPod,” Sony president Kunitake Ando said.
Ando said Apple’s success was in developing a product that is simple to use.
“We have to develop software that makes use of our products more intuitive and simple,” he told reporters.
The question everyone has on their minds is: but will it ACTUALLY play MP3’s this time around?
Read more at Yahoo! News
Initially, the new line will launch only in Japan, and will include both audio and video products in addition to a small pocket camera. Sony President Kunitake Ando had previously suggested the linewould launch by March 2003.
According to Sony, the Qualia project started in secret in May 2001, and the organization’s network of companies planned and proposed a number of possible products. These proposals were reviewed by the “Qualia Committee,” which is composed of members of Sony’s top management. “The criteria for selection will not only be functionality and specifications,” says the company, “but also the ability to create ‘Emotional Values.’”
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