Store brands aren’t just for socks, imitation mac and cheese and soda anymore. On Wednesday, Best Buy announced the creation of Blue Label, a new line of in-store consumer electronics products that the retailer will have some hand in developing using feedback from its customers.
Unlike true “store brands” that imitate name brands and attempt to cut down on cost, Blue Label products will be developed hand-in-hand with leading manufacturers, and still bear name brands. The first two Blue Label laptops, for instance, come from HP and Toshiba, but have been built to specs Best Buy cooked up with input from consumers.
