Apple has expanded offerings in the UK version of its iTunes Store to include television programming from the U.S. broadcast network ABC, its parent company Disney, as well as Viacom properties MTV, Nickelodeon, and Paramount. The new offerings currently include 28 programs, including ABC hits like Lost,Grey’s Anatomy, and Desperate Housewives, Disney shots like Kim Possible and That’s So Raven, along with MTV reality series like Pimp My Ride and Laguna Beach, Nickolodeon kids’ favorites like SpongeBob SquarePants and Dora the Explorer, and Paramount offerings like South Park and That 70’s Show.
Tag Archive: Laguna Beach
CBS Counts on Electric Sheep
Broadcast television network CBS has bought into a $7 million round of financing for virtual content developer Electric Sheep, which develops properties and presences in online worlds like Linden Lab’s Second Life.
Electric Sheep has developed virtual properties for Fortune 500 companies including AOL, NBC, Viacam, and others, including several in-world creations in Second Life to promote Major League Baseball, MTV’s Laguna Beach, Showtime’s The L Word, and promotion for the movie Smokin’ Aces. Electric Sheep also developed Reuters’ Second Life in-world news bureau. Electric Sheep has previously worked with CBS in Second Life to develop The L Word’s in-world present, and film an in-world commercial for its TV show Two and a Half Men; the company is currently working on a Star Trek-themed build.
Viacom Gets Joost Up
Media conglomerate Viacom hasn’t been too happy with Google’s YouTube online video service, asking the service to remove thousands of clips from Viacom programming (including bits of Comedy Central’s The Daily Show and The Colbert Report, which have been popular on the YouTube). It appeared the two organizations had reached a détente of sorts in October 2006, but just a couple weeks ago Viacom again went to YouTube and demanded it remove all Viacom content from the service. And let’s not forget that, in addition to Comedy Central, Viacom also controls content from MTV, Nickelodeon, VH!, CMT, Spike TV, and BET—the total number of clips involved in the takedown demand was widely reported to total near 100,000. And Viacom made its displeasure clear in a statement: “It has become clear that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users. YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it.”
Google to Offer Sites Ad-Supported MTV Vids
Google and Viacom, owner of MTV Networks, have announced a new test program which will enable selected Web publishers to put advertising-supported video content from MTV Networks on their sites. The program ties in directly with Google AdSense network (which already handles test and image advertising), and is slated to fire up later this month. The goal: expose MTV Network’s programming to more viewers, create new video-based online advertising mechanisms for Google, and (but of course!) provide consumers “new ways to experience content.” (Although, “new ways to make sure consumers can’t avoid content” might be more accurate.)
MTV, Sprint Announce Content Deal
MTV and Sprint today announced they’d teamed to bring video and audio content to the latter’s cellular network. Content will be drawn specifically from CMT, MTV, VH1 and Comedy Central.
Under the terms of the arraignment, said the two organizations, select clips from MTV Networks programs as “CMT Insiderâ€, “The Daily Show with Jon Stewartâ€, “Laguna Beach†and “Best Week Ever†will be made available for on-demand viewing as part of the Sprint TV line up. In addition, the domestic wireless service will also stream audio from the CMT, MTV and VH1 radio stations and receive original made-for-mobile content.
iTunes Adds SpongeBob, Punk’d, South Park
Apple has announced that selected programming from the Viacom-owned MTV, Nickelodeon, and Comedy Central networks is now available for purchase via the iTunes Music Store. As with other offerings, episodes are available for $1.99 each; the new additions bring iTunes’ television offerings to over 40 current and “classic” shows.
“Video has proven to be a smash hit on iTunes with over eight million videos sold,” said Eddy Cue, Apple’s vice president of iTunes. “We’re thrilled to add 14 new shows from MTV Networks which include such a wide range of programming from MTV, Nickelodeon and Comedy Central.”


