On the eve of the Mobile World Congress show in Barcelona, phone maker Sony Ericsson took the wraps of a new strategy the company hopes will propel it into the top echelons of the mobile industry. Of course, that strategy includes new phones, including a new touch-screen video-oriented unit codenamed “Idou” that features a whopping 12 megapixel camera. However, the most significant part of Sony Ericsson’s path forward might be Entertainment Unlimited, a new service offering that looks to combine gaming, messaging, information, communications, and media services all into a single offering.
