Digital Trends
Internet search portal Ask.com—which a few months ago announced it would be making itself over as an Internet portal for women—has announced a deal to aquire Lexico, the company behind dictionary.com and other online reference sites like reference.com and thesaurus.com. Terms of the deal were not disclosed, but it will be an all-cash transaction.
Answers Corp., which runs the Answers.com site, has announced plans to buy Lexico Publishing Group for $100 million. Lexico runs Dictionary.com, Thesaurus.com and Reference.com . So why would the company want to spend big bucks on the acquisition? The answer is in the page numbers and the potential. Last month the Lexico sites had 11.5 million unique users in the U.S. alone, generating three times the total page views Answers.com could muster. However, they only earn one-third the income of Answers.
“The bottom line is — with three times the traffic and one-third the monetization rate, together with our monetization expertise — the upside potential is compelling,” said the chief financial officer for Answers, Steve Steinberg. “We will also offer cross-promotion to other Answers sites.”
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